21 Sep What Really Is Strategy – Part One

Strategy is a nom du jour being applied to most every action (or inaction) within an organization. From strategic human resources and strategic marketing, to strategy execution and strategy alignment, one cannot escape the ‘strategic’ implications of even going to lunch. Every department thinks of itself as a driver of the corporate strategy, yet like disruptive innovation a decade earlier, strategy is a diluted metaphor rather than deeply understood as a core concept.